Digital Marketing Trends Post Covid-19

Digital Marketing Trends Post Covid-19

Mobile optimization is one of the Digital Marketing Trends Post Covid-19. There are more mobile browsers than ever before, yet desktop conversion rates are almost two times then what they are on mobile platforms. Current events and the 2018 decision of Google to make site speed a factor in page rank underscore the urgency of a lightning-fast browsing experience. A site that takes just one second longer to load can have conversions decreased by 7%, while sub-second load times boost conversion by 15% to 30%. This is the time to invest in a new mobile-friendly website built with user-friendly formats. For example, Progressive web applications can give your brand’s website app like speed, instant logins, and seamless page transitions.

Micro-influencers are leading campaigns - Businesses have realized that celebrities don’t do the trick anymore. Customers refer to the experiences of their peers. In addition, the majority of players in the marketing segment hardly have the budget to engage with celebrity influencers. Thus, there is a shift to do subtle marketing on social media via micro-influencers or focused group influencers. For example, if an e-grocery player wants to capture an audience in a particular area in a city, recognizing and engaging with housewives/mothers or the housing society president of one of the largest housing societies will empower them to establish a better connection with the potential audience from the locality.

Using the social media platform - Email marketing doesn’t work the same wonder, however, there are many social networking platforms. The flavor of the season keeps changing and companies need to consistently evaluate which is the ideal platform they need to be wary of which channel to utilize for which audience and at what time. They also have to experiment with tools and tactics on each of these social media platforms. Recent brand campaigns captured by ‘Mad Over Marketing’ clearly showcase that unless brands are creative with the use of social media, the essence of their message is quite lost. In present times, staying topical with your campaigns is also striking as it promptly captures the attention of the audience and also builds a more natural consumer engagement opportunity for the brand.

Wrapping Up - These are indeed difficult times that we live in, but businesses should understand these trends and utilize them to rebuild, recover, and grow again. Milestone makes sure that keeping the customer journey in mind, clients are paced with the latest search and digital trends.

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