Experience and Expertise: Look for a company with a proven track record and experience in the field. Check their portfolio, client testimonials, and case studies to assess their expertise.
Services Offered: Determine what specific SEO services the company provides. This may include keyword research, on-page optimization, technical SEO, content creation, link building, and analytics.
Customized Strategy: Ensure that the company develops a tailored SEO strategy based on your business goals and target audience. Generic or cookie-cutter approaches may not yield optimal results.