Customer Relationship Management Software

Customer relationship management (CRM) module in ERP is a software solution that helps businesses manage interactions with customers and prospects. It provides a central database that stores customer information, including contact details, purchase history, and preferences. This data can be used to improve customer engagement and satisfaction by enabling businesses to deliver personalized experiences and targeted marketing campaigns. Additionally, CRM modules often include tools for tracking sales leads, managing customer support tickets, and analyzing customer behavior and trends.